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Scientific Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 62.00, , course: MSc in IT and Management, language: English, abstract: Mass Collaboration, Virtual Communities, Web2.0 and Telepresence are a few buzz words that follow the new tag line - “welcome to the human network: changing the way we work, live, play and learn” - from one of the world’s biggest networking dominators, Cisco Systems, Inc. Its CEO’s statement, by the end of (once again) a thriving Q1 FY2010 “Cisco’s strategy is based on catching market transitions—the market transitions that affect our customers”, may also imply that the company is confidently leading the market while driving its customers’ future needs.