David Walters, Michael Halliday

Marketing and Financial Management (eBook, PDF)

New Economy - New Interfaces

• Format: PDF

Produktbeschreibung

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 432
• Erscheinungstermin: 7. Oktober 2017
• Englisch
• ISBN-13: 9780230209312
• Artikelnr.: 54785990

Autorenporträt

DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.