Colin Gilligan, Robin Lowe

Marketing and General Practice (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book deals with the area of marketing in general practice

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 168
• Erscheinungstermin: 8. Mai 2018
• Englisch
• ISBN-13: 9781498792257
• Artikelnr.: 56886316

Autorenporträt

Colin Gilligan, Robin Lowe

Inhaltsangabe

1. The challenges facing general practice 2. So what is marketing? 3.
Developing the patient-centred practice: The first few steps 4. Patient
satisfaction and the role of marketing research 5. Environmental pressures
and the parable of the boiled frog 6. Planning for success (part one):
Assessing your planning skills 7. Planning for success (part two):
Developing the marketing plan 8. Using the marketing audit to assess the
true level of practice capability: Revisiting your strengths and weaknesses
9. Developing the practice's marketing mix 10. Setting the standards of
customer care: The Blackpool rock phenomenon 11. Internal marketing,
leadership and teamworking: Fighting the Napoleonic complex 12.
Implementing the plan and making things happen 13. The Psalter Lane Surgery