Alastair M. Morrison

Marketing and Managing Tourism Destinations (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs).

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 1022
• Erscheinungstermin: 31. Juli 2023
• Englisch
• ISBN-13: 9781000876161
• Artikelnr.: 68422583

Autorenporträt

Alastair M. Morrison, Ph.D., is Research Professor at the School of Management and Marketing, Greenwich Business School, University of Greenwich in London. Formerly, he was Distinguished Professor Emeritus at Purdue University, Indiana, specializing in the area of tourism and hospitality marketing. He has published approximately 350 academic articles and conference proceedings and is the author of several books on tourism marketing and development, including Hospitality and Travel Marketing (5th edition, 2022), Tourism Marketing in the Age of the Consumer (2022), and World Tourism Cities (2021). Prof. Morrison is the coeditor-in-chief of the International Journal of Tourism Cities and coeditor of The Routledge Handbook of Tourism Cities (2021).

Inhaltsangabe

Part I: Critical concepts in destination management and marketing. 1.
Destination management and marketing. 2. Destination sustainability and
social responsibility. 3. Quality of life and well-being of destination
residents. Part II: Destination management roles. 4. Destination planning.
5. Destination management research. 6. Destination leadership,
coordination, and governance. 7. Destination product development. 8.
Destination partnership and team-building. 9. Destination stakeholder
relationships and involvement. 10. Visitor management. 11. Destination
crisis management. 12. Planning marketing, branding, and communications.
Part III: Destination marketing, branding, and communications. 13.
Destination positioning, image, and branding. 14. Destination integrated
marketing communications. 15. E-marketing and ICTs. Part IV: Destination
markets and trends. 16. Consumer behavior, segmentation, and market trends.
17. Domestic leisure and VFR travel markets. 18. International pleasure and
leisure travel markets. 19. Business travel and business event markets.
Part V: Destination management performance measurement and the future of
destination management. 20. Destination management performance measurement
and management. 21. The future of destination management.