Colin Gilligan, Robin Lowe, Peter Cattee

Marketing and Retail Pharmacy (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 176
• Erscheinungstermin: 11. Oktober 2021
• Englisch
• ISBN-13: 9781315348858
• Artikelnr.: 62709209

Autorenporträt

Colin Gilligan (Author) , Robin Lowe (Author) , Peter Cattee (Author)

Inhaltsangabe

The challenges facing pharmacies
so what is marketing?
developing the customer-centred pharmacy - the first few steps
environmental pressures and the parable of the boiled frog
planning for success (part one) - assessing your planning skills
planning for success (part two) - developing the marketing plan
using the marketing audit and the marketing effectiveness review to assess the true level of the pharmacy's capability - revisiting your strengths and weaknesses
developing the pharmacies marketing mix
setting the standards of customer care - the Blackpool rock phenomenon
internal marketing, leadership and teamworking - fighting the Napoleonic complex
implementing the plan and making things happen.