Chris Hackley

Marketing and Social Construction (eBook, PDF)

Exploring the Rhetorics of Managed Consumption

• Format: PDF

Produktbeschreibung

Marketing is at the center of the boom in business education. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. It draws on a wide range of up-to-date European and North American case studies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 240
• Erscheinungstermin: 29. August 2003
• Englisch
• ISBN-13: 9781134618989
• Artikelnr.: 38246270

Autorenporträt

Chris Hackley has studied or held academic posts at seven UK universities. His qualifications include a PhD in Marketing and a first class honours BSc in Social Science. He teaches Marketing to undergraduate and postgraduate students and researchers. His publications on marketing theory and research have appeared in British, European and American marketing and management journals.

Inhaltsangabe

1. Marketing, ideology and an excess of reflex 2. Social constructionism
and a funny turn for marketing thought 3. All together now: what is
marketing? 4. Marketing in a world of mediated communication 5. Marketing's
death, rebirth and resurrection 6. Tell me George, where did it all go
wrong? 7. Marketing and social construction: knowledge, critique and
research in marketing