Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou

Marketing and the Customer Value Chain (eBook, ePUB)

Integrating Marketing and Supply Chain Management

• Format: ePub

Produktbeschreibung

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 350
• Erscheinungstermin: 28. Februar 2022
• Englisch
• ISBN-13: 9780429684876
• Artikelnr.: 63521184

Autorenporträt

Thomas Fotiadis is Associate Professor of Marketing and Director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece.

Dimitris Folinas is Professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece.

Konstantinos Vasileiou is Assistant Professor of Pharmaceutical Marketing in the Department of Pharmacy at the University of Patras, Greece.

Aggeliki Konstantoglou has a PhD in Industrial Marketing from the Democritus University of Thrace, Greece.

Inhaltsangabe

Introduction 1. Marketing mix elements: (P)roduct: Delimitation and integrative approach with SCM 2. Elements of the marketing mix (price): Conceptual and integrated approach to Supply Chain Management 3. Marketing mix elements: (P)romotion: Delimitation and integrative approach with SCM 4. Marketing mix elements: (P)eople: Delimitation and integrative approach with SCM 5. Extended marketing mix elements: (P)hysical Evidence: Delimitation and integrative approach with SCM 6. Extended marketing mix elements: (P)rocesses: Delimitation and integrative approach with SCM 7. Transportation Management 8. Crisis Management and SCM 9. Delimitation of Industrial Markets: Features, significance, and synergies 10. Emerging trends References Index