Marketing Case Studies (eBook, ePUB) - Irshaidat, Rand Irshaidat
106,95 €
106,95 €
inkl. MwSt.
Sofort per Download lieferbar
payback
53 °P sammeln
106,95 €
106,95 €
inkl. MwSt.
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
payback
53 °P sammeln
Als Download kaufen
Geschenk
Als Download kaufen
106,95 €
inkl. MwSt.
Sofort per Download lieferbar
payback
53 °P sammeln
Jetzt verschenken
106,95 €
inkl. MwSt.
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
payback
53 °P sammeln
  • Format: ePub

Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.

  • Geräte: eReader
  • mit Kopierschutz
  • eBook Hilfe
  • Größe: 2.79MB
Produktbeschreibung
Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, D ausgeliefert werden.

Autorenporträt
Dr. Rand Irshaidat is Associate Professor in Marketing at the Princess Sumaya University for Technology in Amman, Jordan. She graduated in marketing from the University of Jordan and the University of Surrey. She received her Ph.D. in politics from York University, studying public diplomacy as a form of political marketing. She worked in banking before perusing her Ph.D.