Marketing Challenges in a Turbulent Business Environment (eBook, PDF)

Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
Redaktion: Groza, Mark D.; Ragland, Charles B.

• Format: PDF

Produktbeschreibung

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers' ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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Produktdetails

• Verlag: Springer International Publishing
• Seitenzahl: 733
• Erscheinungstermin: 22. Dezember 2015
• Englisch
• ISBN-13: 9783319194288
• Artikelnr.: 44484922

Autorenporträt

 

Inhaltsangabe

Engineered Customer Referrals: Prevalence and Antecedents.-Norwegian Best Practice of Sustainable Business Models.- Cultural Transitionand Socio-Cultural Taxonomy of Consumers in BRICS Countries.- Five-StageAcculturation Process of Hispanic Consumers: Theory and Findings.- Fear VersusEfficacy: Evaluating Dual-Process Models with Workplace Safety Messages.- BasilSocial Media in Higher Education: An Investigation into UG Marketing Educationin the UK.- The Influence of Product Color on Perceived Weight and ConsumerPreference.- Understanding Green Consumption: Is Perceived ConsumerEffectiveness a Predictor of Green Behaviour?.- Drivers of Long-Term Savingsfrom a Consumers' Behavioral Perspective: A Large-Scale EmpiricalInvestigation.- A New Method for Bench marking Marketing Organizations withInter-Connected Departments.- Assessing Sales Contest Effectiveness: The Roleof Salesperson and Sales District Characteristics.- Building a Theoretical Modelof Trust in Direct-to-ConsumerAdvertising.- Relational Capability in a KeyOutsourced Supplier-Buyer Relationship.- "Can You Do Something About thePrice?"-Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer.- Assessingthe Impact of Corporate Reputation on Firms' Cost of Debt: An Empirical Studyof German DAX 30 Companies.-Considerations When Marketing Scales from DevelopedCountries Are Utilised for Marketing Research in Emerging Markets.- DifferentialEffects of Supervisory Coaching and Leader Member Exchange on Salesperson'sBehavior and Performance.- The Role of Service Provider Groups StereotypesDuring Service Failures.- Performance Implications of the Interplay BetweenSales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity.- Orientationand Innovation in Dynamic Competitive Markets.- The Influence of Eleven P's ofInternal Marketing on Brand Awareness: An Emerging Economy Perspective.- TheEffect of Economic and Social Satisfaction on Partner Trust.- An Examination ofthe Effects of Scarcity and Discounting on Purchase Decision Regret.- FrontlineStore Manager's Entrepreneurial Orientation for Merchandising and Service RolePerformance: Scale Development and Validation.- Corporate Social Responsibilityand Market Orientation in an Emerging Economy: Relationships and Outcomes.-Felix Multi-Brand Loyalty: Propositions and Insights from a Quantitative Study.-Felix Increasing Salesperson's Self-Efficacy and Performance Through Coaching:A Quantitative Study in Canada.- Building a Platform for Change: IdentifyingSalient Beliefs Surrounding Fruit and Vegetable Consumption.- Emerging MarketConsumers: Latvian and Georgian Perceptions of Global Brands.- Beliefs andAttitudes Towards Online Advertising in a Social Network Context.- CustomerLoyalty in U.S. Hispanic Markets.- Is Knowledge Transfer Within MNCs Good forSubsidiary Performance? The Role of Subsidiary Capabilities and InnovativeCulture.- What If I Make the Wrong Decision? The Role of AnticipatedRegret inSwitching Barrier Based Customer Retention.- Reconsidering Business-to-BusinessRelationships: Multi-Dimensionality and Traces Left Behind.- Contents TheModerating Effects of Self-Brand Concept and Reference Group on ConsumerInnovativeness Toward Purchase Intention.- Advertising Directed at Children: AnEmpirical Study from Parents' Perspective on Television Advertising andAdvergames.- How Dynamic Marketing Capabilities Affect Market Share PerformanceOutput: An Innovative Brand Oriented Approach.- Export Decision-Making:Combining Planning and Improvisation to Enhance Performance.- InvestorAssociations Concerning Sustainability and the Impact of Misperceptions on SRIDecision-Making.- When Do Measured Attitudes Reflect Past Behavior?.- Positioningas Strategic Balance: The Case of Complementary and Alternative Medicine(CAM)-A Structured Abstract.- Why Has the Chinese Leadership Style Prevailedover Millenia? Towards an Evolutionary Theory of Leadership.- Learning to ImproveNew Product Outcomes.- Child Participation in Family Purchasing Process:Evidence from Lithuania.- Which Do I Prefer? A Theoretical Framework forBiculturals' Advertising Response Towards Hedonic and Utilitarian Products inJapan.- Deciphering the Brand Value Structure: New Measures and BusinessInsights.- Strategic Importance of Marketing Planning Capability: A Perspectivefrom Saudi Arabia.- Contents Donate to Me: Applying the Servicescape Frameworkto an Online Donation Setting.- Presence or Absence of Unit Price Display andIts Influence on Snack Food Choices.- Global Use and Access of SocialNetworking Websites: A National Culture Perspective.- Talking with You-Not atYou: How Brand Ambassadors Can Spark Consumer Brand Attachment?.- Materialityof Online Brand Community.- Thomas Exploring Consumer Acceptance and Engagementwith "Smart Meters".- Multichannel Customer Journeys: Mapping the Effects ofZmot, Showrooming and Webrooming.- Adding Dynamics into Transaction CostEconomics: The Social Capital Approach.- Determinants of Customer Loyalty:Evidence from the Egyptian Mobile Market.- Specific Uncertainties in theDistribution of Products from Renewable Resources: Empirical Evidence from theGerman Forestry and Wood Cluster.- An Empirical Examination of DriversImpacting Usage Intentions of Social Media Shopping.- An Improved Understandingof the Moderator Effects of Switching Costs Types on the Relationships BetweenCustomer-Perceived Value, Trust, and Customer Loyalty.- Contents Shopper'sAttitude and Demographics Influence on Store Patronage: A Comparison of Formalvs. Informal Food Retail Stores in India.- The Congruency Between the Containerand the Content: Should We Texture Everything to Seduce the Consumer?.- TurningBrand Undesirables in Brand Heroes: Capitalising on Corporate SocialResponsibility in Sport Sponsorship Alliances.- Company Initiated Communitiesof Fantasy and Brands as Relationship Builders.- An Empirical Examination ofthe Interrelationships Between Service Recovery Paradox and Its Key Antecedentsand Outcomes.- Informational Empowerment: Cross-National Comparison of InternetHealth Information Use and 'Patient-Consumer' Behaviour.- Barriers to AccessConsumer Finance and the Influence of Workforce Insecurity.- Market Resistancein Developing Nations: The Sustenance of Gaucho Consumer Culture in Brazil.- HowUnited Nations Global Compact Impacts Business Performance: The Mediating Roleof Quality of Life of Employees in Emerging Market.- Purchase a New Car: TheEffect of Impulsiveness in the Brazilian Market.- Putting Visual Rhetoric intoContext: Levels of Abstraction in the Analysis of Rhetorical Images in PrintAdvertising.- Contents Customer Empowerment, Top Management Team and ProductDevelopment: Success Paths in Turbulent Markets.- How Social Communities CreateValue: The Dynamics of Surf as a Social Practice.- The Effects of DestinationPersonality on Tourist Satisfaction, Identification, and Behaviour.- How toExplain Infatuation with the Online Secondhand Market? An Analysis ofMotivations and Perceived Risks.- Examining the Public's Desire to PunishSocially Stigmatized Service Workers in Crisis: Can Empathy Buffer Anger?.- Cross-NationalEmic Scale Development in Health Care Service Quality.- Geomarketing MixOptimization Using a Fuzzy Spatial and Multiscale Segmentation.- Martine PeléPridit Is a Useful Technique for Detecting Consumer Fraud When No TrainingSample Is Available.- Innovative Materials Facilitating Resource Efficiency: DoConsumers Accept Eco-Friendly Materials?.- Managing Foreign Subsidiaries inEmerging Countries: Are They Different from Western Subsidiaries?.- Assessmentof a Web Comparative Behavioural Model with an Interdisciplinary and ComplexityApproach.- Targeting Consumers at the Bop: What Implications?.- The Impact ofCorporate Social Responsibility and Contributions to Local Communities on BrandIdentification, Corporate Reputation and Brand Loyalty.- What MarketingStrategy Matters? Examining a Contingency Model of the Relationship BetweenMarketing Performance Management and Business Unit Performance.- PricingCapabilities: Drivers and Effects on Performance.- Triangulation Without Tears.-Uses and Gratifications of Social Networking Sites: Towards the Construction ofa Measuring Instrument.- Consumer Schadenfreude: Deservingness of ProductOwnership Impacts Affect Following Another's Product Failure.- A Snowball toIntroduce Sustainability into Supply Chain.- A Typology of Barriers toPro-Environmental Behaviors: Evidence from a Three-Country Study.- Artifacts ofCorporate Identity in Emerging Business Relationships.- Key PerformanceIndicators for Measuring Employer Brand Success.- The Recommendation Bias: TheEffects of Social Influence on Individual Rating Behavior.- The Influence ofParental Style on Consumer Socialization in Mother-Adolescent Dyads andFather-Adolescent Dyads.- Understanding Situated Learning in StressfulServiceExperiences: A Cross-Cultural Perspective.- Contents To be or Not to be... doesthe level of Empathy Contribute to Successful Personal Selling ?.-DerivingValue from Advertising as a Consumable Product: Ideas and Evidence.- SocialMedia: Harming or Enhancing Your Employer Brand Attractiveness? An EmpiricalInvestigation - In-Person and Out-Person Factors in Perception of ProductAttributes.- Sustainability in Higher Education Institutions: ValidationProcess of Quantitative Instrument.- A Dyadic View on Buyers and Sellers SocialCapital: Its Effect on Customized Treatments and Relationship Commitment.- TheImportance of Being Earnest: The Authenticity of Reciprocity in MarketingExchange Relationships.- The Pursuit of Loyalty in Grocery Stores: Differencesby Retail Format.- The Mixture of Network Marketing Types in Emerging Markets:The Case of Swedish MNCs in China.- Sandberg Evaluations of a DestinationAcross Travel Contexts: Examining the Evoked Set.- Is It Better to Shop Together?Influence of Group Characteristics on Individual Buyer Utility in Mexico andthe United States.- Exploiting Proactive Interaction to Improve RetailExperiences.- Contents The Effect of Market Structure on Pricing Behavior ofIndustrial Service Firms.- Firm Strategic Behavior Versus Consumer Behavior: AnExplanation Through the Inoculation Theory.- When Employees' Retailers CreateValue Against Competition from E-Commerce.- The Tribal Consumer: A Comparisonof Traditional Maori and Modern-Day Tribal Social Systems.- Toward a UnifiedBrand Engagement Construct .- Quantity Surcharges for Consumers withConsumption Uncertainties.- Persuasive Design of Wellness Apps: Consumer BehaviorPerspective.- The Five Creatures Lesson: How Students Learn to Relate Animalsto Industry.- Multi-Latina's Leadership Role in Corporate Social Responsibilityand Sustainability Effort in Latin America.- An Investigation of theRelationships Between Hispanic Retailers' Human and Social Capital, Migrationand Gender.- Copycat or Distinctive? An Empirical Study of Consumers'Perception Towards Private Label.- Managerial Perspective of Social Media:Managing the Tension Between the Need for an Integrated Communications Approachand Consumers' Need for Personalization.- Endowment Effect in Latin America:Empirical Evidence and Implications.- Contents Brand Familiarity in LatinAmerica: A New Three-Dimensional Conceptualization and Measure.- Perceptions ofCountry Image and Product Marketing: A Study of Wine Brands from Chile andArgentina.- Perceived Risks and Psychological Well-Being in Online Education:Implications for Grade Expectations and Future Enrollment.- AssessingOrganizational Financial Health of Nonprofit Arts Organizations.- Experienceswith Gamification: The MDE Framework.- Adding Personality to New Products withFashion Co-branding.- Consumer Confusion Choosing Me-Too Snack Packages: AnExperimental Study.- Acting on Boycott Intentions: A Vietnamese Perspective onthe Role of Ethnocentrism, Animosity, and Regionality.- Building Brand LoveThrough Co-creation.- A Cross-National Study of Consumer Beliefs, Attitudes andBehaviors Toward Liking Brand Page.- South African Business Bank Customers'Product Utilisation and Likelihood to Recommend.- The Role of Affect in LuxuryBrand Extension.- Purchase Intention of Socially Responsible Apparel Goods:Investigating Consumers Cross-Culturally.- Contents Towards a Model ofStrategic Charity Rebranding Process: A Managerial Perspective.- Effects ofEwom Campaigns with Rewards from the Perspectives of Givers and Receivers.- DifferentialImpact of Price Demands in B2B Relationships.- Social Networks and OnlineAdvertising: Should Companies Promote Their Brand Fan Page or Their BrandWebsite?.- A Closer Look at the Effects of LMX and Emotional Exhaustion: AreDrained Salespeople More Deviant?.- Corporate Sponsorship Effects inBusiness-to-Business Markets.- The (Additional) Missing Link: The Role ofTailors as a Service Provider for Customization.- Unusual ProductDifferentiation: Strategic Use of Trivial Attribute and the Separate EvaluationMode.- To Investigate Antecedents of International Tourists' Place Attachmentand Its Relationships with Memories and Post-Behavioral Intentions: The Case ofSeoul City.- Measuring the Self, the Social and the Task Oriented Side ofService Customers in Joint Co-Creation Experiences.- Exploring the Nature ofValue and Well-Being Through an Internal Social Marketing Approach.- SalespersonRole Stress and Unethical Behavior.- Crisis Communication: LoweringAttributions to Restore Behavioral Intentions.- Contents The RelationshipBetween Personality and the Creativity of Frontline Employees: Evidence fromServices.- Clustering Geo-markets Using Self-Organizing Maps: Application toNatural Disaster Planning and Recovery.- Building Customer Trust and Loyalty:Does Salesperson Empathy Matter?.- Consumer Ethnocentrism in Modern Armenia.- MarketingTowards Happinessin Peru.- Employer Branding: Preliminary Thinking on the Roleof Corporate Sponsorship.- Accepted, Rejected, or Withdrawn: A Content Analysisof Reviewer Feedback and Some Advice for Marketing Educators.- The Role of NGOSin Business-To-Business Markets.- Here, There and Everywhere: The PolycentricConsumer.- The Role of Sales and Marketing in Innovation Implementation, anEmpirical Analysis in Six South American Countries.- Can You Read the Sign?Consumers' Utilization of Water Use Information and Price as Sign Cues.- GrowingNonprofit Giving Via Peer-To-Peer Connections: Benefits and Potential Backlash.-Investigating the Impact of Individual Attitudinal and Organizational Variableson Green Behaviors and Commuting at the Workplace.- Contents Exploring the Useof Online Social Marketing Tools in Motivating Healthy Alcohol ConsumptionPatterns in Britain.- A Conceptual Model of Design Benefits and BrandEngagement: The Mediating Role of Emotions-Structured Abstract.- Profit andOpportunity Cost Outcomes of Sales Force Turnover and Recruiting StrategiesUpon Various Performance Segments.- Demystifying Adaptive Selling: ExploringSalesperson Attributes and Service Behaviors.- How to Deal with UnpleasantSurprises During Service Provision?.- Theoretical Framework of MultichannelStrategy Success.- Self-determination Theory and the Influence of Extrinsic andIntrinsic Motivation for the Value Co-creation Measurement: A Proposition for aHigher Education Service Quality Scale.- Consumer Complaining Behavior: An EthnicTriangulation Perspective.- Understanding e-Word of Mouth at Chinese SocialNetworking Sites.- Antecedents of Patient-Centric Collaboration in theEmergency Department.- Relationship Quality as a Function of Luxury Car BrandImage and Personality.- Use of Facebook and the Formation and Maintenance ofSocial Capital: Evidence from Latin America.- Pedro Hidalgo and Pablo FaríasOverpromotion and the Learned Intermediary Doctrine in Advertising of Medicineand Medical Devices in the United States.- Contents The Impact of Political,Economic, and Environmental Uncertainty on the Possible Futures of Consumption.-My Perfect Wedding: How Mexican Consumers' Decisions Are Influenced byConsumerism and Traditions.- From Evangelical Roots to Capitalist Returns:Market Formation from Community Beginnings.- Teleological Actions in NegativeService Encounters.