marketing challenges within the enlarged single European Market (eBook, PDF)

• Format: PDF

Produktbeschreibung

The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union.Moreover,this e-book will reach readers just at a time when Europe is about to absorb the second wave of eastward enlargement and that will pose new challenges.This e-book is the culmination of the efforts and contributions of many authors and reviewers who are passionate about the opportunities,threats and challenges created by the EU enlargement process.

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Produktdetails

• Verlag: Emerald Group Publishing Limited
• Erscheinungstermin: 13. April 2007
• Englisch
• ISBN-13: 9781846633690
• Artikelnr.: 53524498