Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary

Marketing Channel Strategy (eBook, PDF)

An Omni-Channel Approach

• Format: PDF

Produktbeschreibung

This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 402
• Erscheinungstermin: 11. Juli 2019
• Englisch
• ISBN-13: 9781000649994
• Artikelnr.: 57123011

Autorenporträt

Robert W. Palmatier is Professor of Marketing and John C. Narver Endowed Professor in Business Administration at the Foster School of Business, University of Washington, USA and the Research Director of the Sales and Marketing Strategy Institute.

Eugene Sivadas is Professor of Marketing and Associate Dean at the Milgard School of Business, University of Washington Tacoma, USA.

Louis W. Stern is John D. Gray Distinguished Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University, USA.

Adel I. El-Ansary is the Donna L. Harper Professor of Marketing at the University of North Florida, USA.