Rosemary Rice McCormick

Marketing Cultural and Heritage Tourism (eBook, ePUB)

A World of Opportunity

• Format: ePub

Produktbeschreibung

Packed with valuable ideas and case studies to help increase museum visitation and museum store sales, this valuable resource is a must for everyone in the business of connecting people with the cultural wealth of our museums and parks.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 180
• Erscheinungstermin: 5. Dezember 2016
• Englisch
• ISBN-13: 9781315424835
• Artikelnr.: 47386253

Autorenporträt

Rosemary Rice McCormick

Inhaltsangabe

Foreword by Beverly Barsook Introduction & Welcome Chapter 1: Tourism 101:
The Cultural & Heritage Business Opportunity Chapter 2: The Cultural &
Heritage Traveler Study Chapter 3: Marketing & Monetizing Cultural &
Heritage Tourism Chapter 4: Partnership Strategies to Build Tourism
Business Chapter 5: Targeting Your Most Productive Visitor Prospects
Chapter 6: Merchandising, Special Events and Public Relations Chapter 7:
Guest Services: Training Your Team to be Tourism Ambassadors Chapter 8:
Driving Cultural Tourism: Drive Market and Group Tours Chapter 9: Riches
from Niches: Shopping and Dining/Cultural Marketing Chapter 10: Online,
Social Media, and Mobile Marketing to Tourists Chapter 11: Perspectives
from Industry Leaders: Innovative Ways to Market Cultural & Heritage
Tourism Chapter 12: Developing Your Cultural & Heritage Tourism Marketing
Plans with a focus on Innovation and Cultural Entrepreneurship Appendix A:
Glossary of Tourism Terms and Resources Appendix B: For More Information