James Seligman

MARKETING DATA ANALYST HANDBOOK (eBook, ePUB)

A DATA WHISPERERS DREAM

• Format: ePub

Produktbeschreibung

In today's data-driven business landscape, marketing has evolved from a creative discipline to a quantifiable science. This book delves into marketing data, exploring how organisations collect, analyse, and utilise vast amounts of data to make strategic decisions. The study investigates the challenges and opportunities associated with marketing data utilisation, the role of technology and analytics, and the implications for business performance. By examining real-world case studies and industry practices, this research contributes to a deeper understanding of how marketing data can drive effective decision-making and foster competitive advantage.

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Produktdetails

• Verlag: Lulu.com
• Erscheinungstermin: 30. August 2023
• Englisch
• ISBN-13: 9781446750490
• Artikelnr.: 69495572

Autorenporträt

Dr. James Seligman is a semi-retired Higher Education academic spending many years at the University of Southampton; he holds two postgraduate and two undergraduate degrees and worked for over thirty years in senior executive roles for blue chip branded multi-nationals. He is an Executive Coach and an NLP-trained practitioner. As part of his business philosophy, he has always relied on research and being highly numeric, understanding what drives people and organisations. He is a real believer that knowledge is power, and let's start thinking and thinking smart are the most effective strategies for an individual to be a complete master strategist.