Per Skålén, Martin Fougère, Markus Fellesson

Marketing Discourse (eBook, PDF)

A Critical Perspective

• Format: PDF

Produktbeschreibung

The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 206
• Erscheinungstermin: 14. Dezember 2007
• Englisch
• ISBN-13: 9781134116386
• Artikelnr.: 42976159

Autorenporträt

Per Skålén is Associate Professor of Business Administration at the Service Research Centre and Department of Business and Administration, Karlstad University, Sweden.

Martin Fougère is Assistant Professor in the Department of Management and Organization at the Swedish School of Economics and Business Administration, Helsinki.

Markus Fellesson is a Senior Lecturer in Marketing and Organization Studies at the Service Research Centre, Karlstad University, Sweden.

Inhaltsangabe

Introduction 1. Previous Research and Analytical Framework 2. Method 3. The Chronology of Marketing Discourse 4. Early Marketing Thought (c. 1900
1960) 5. Marketing Management (c. 1950
1985) 6. Service Management 7. Discussion: Customer Orientation, 'Depth' and Self
Regulation