Jonathan Groucutt, Cheryl Hopkins

Marketing (eBook, PDF)

• Format: PDF

Produktbeschreibung

Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels coming to the subject for first time.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 320
• Erscheinungstermin: 16. September 2017
• Englisch
• ISBN-13: 9781137336064
• Artikelnr.: 44875501

Autorenporträt

JONATHAN GROUCUTT is Principal Lecturer in Strategy and Marketing at the Business School, Oxford Brookes University, UK.