James Seligman

Marketing Experience Management (eBook, ePUB)

The theory and practice of the Customer Experience

• Format: ePub

Produktbeschreibung

In today's modern marketing world, online or in a shop, marketing communications need to be targeted towards every customer and every single touchpoint in the organization and trade opportunities to maximise revenues. Researchers have identified that establishing a relationship with the customer through customer experience management drives revenue growth and increased profits. This book's outline provides guidance and direction for looking after customers and treating each contact successfully through customer experience management execution in all industries. Customer experience management has many dynamic outcomes. Through this book, working marketing teams can obtain insight, objectives and strategies, build a positive brand experience, gain interchange between the customer and the organisation, drive growth through innovation, and upgrade and value. Keywords: Experience, psychology, consumers, value, worth, insight, co-creation.

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Produktdetails

• Verlag: Lulu.com
• Erscheinungstermin: 31. August 2021
• Englisch
• ISBN-13: 9781312534902
• Artikelnr.: 62700767