Marketing for Sustainable Tourism (eBook, ePUB)

Redaktion: Font, Xavier; Mccabe, Scott

• Format: ePub

Produktbeschreibung

This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was originally published as a special issue of the Journal of Sustainable Tourism.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 208
• Erscheinungstermin: 13. Dezember 2019
• Englisch
• ISBN-13: 9781351361316
• Artikelnr.: 58489146

Autorenporträt

Xavier Font is Professor of Sustainability Marketing at the University of Surrey, UK. Scott McCabe is Professor in Marketing and Tourism at the University of Nottingham, UK.

Inhaltsangabe

1. Sustainability and marketing in tourism: its contexts, paradoxes,
approaches, challenges and potential 2. Corporate social marketing in
tourism: to sleep or not to sleep with the enemy? 3. Social marketing,
sustainable tourism, and small/medium size tourism enterprises: challenges
and opportunities for changing guest behaviour
4. Which hotel guest segments reuse towels? Selling sustainable tourism
services through target marketing 5. Using persuasive communication to
co-create behavioural change - engaging with guests to save resources at
tourist accommodation facilities 6. Improving carbon offsetting appeals in
online airplane ticket purchasing: testing new messages, and using new test
methods 7. The influence of trust perceptions on German tourists' intention
to book a sustainable hotel: a new approach to analysing marketing
information 8. The role of travel agents' ethical concerns when brokering
information in the marketing and sale of sustainable tourism 9.
Greenhushing: the deliberate under communicating of sustainability
practices by tourism businesses 10. Tourism, information technologies and
sustainability: an exploratory review 11. An environmental social marketing
intervention in cultural heritage tourism: a realist evaluation