Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang

Marketing for Tourism and Hospitality (eBook, ePUB)

Collaboration, Technology and Experiences

• Format: ePub

Produktbeschreibung

This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 620
• Erscheinungstermin: 4. März 2019
• Englisch
• ISBN-13: 9781317308799
• Artikelnr.: 55711489

Autorenporträt

Alan Fyall is Orange County Endowed Professor of Tourism Marketing and Graduate Programs' Director at the Rosen College of Hospitality Management, University of Central Florida, USA.

Patrick Legohérel is Professor at the School of Hotel and Tourism Management (ESTHUA), University of Angers, France, where he teaches tourist behaviour, marketing strategy, pricing and revenue management in hospitality and tourism, international marketing.

Isabelle Frochot is a senior lecturer at the University of Savoie, France, where she teaches tourist behaviour, experiential tourism, branding and international tourism.

Youcheng Wang is William C. Peeper Preeminent Professor in Destination Marketing and Dean of the Rosen College of Hospitality Management, University of Central Florida, USA.