William Winston, Alan K Vitberg

Marketing Health Care Into the Twenty-First Century (eBook, ePUB)

The Changing Dynamic

• Format: ePub

Produktbeschreibung

Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends¿legislative, economic, organization, clinical, and operational¿from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry; a war that will only increase in fervor and intensity as organizations fight for survival and their share of hundreds of billions of dollars spent in America on health care.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 206
• Erscheinungstermin: 4. Februar 2014
• Englisch
• ISBN-13: 9781317740261
• Artikelnr.: 40467803

Autorenporträt

Winston, William; Vitberg, Alan K