Roger More

Marketing High Profit Product/Service Solutions (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - 'bundling'. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal, and if you become that supplier it can transform a company. Roger More explores what was learned by leading companies such as Magna International, GE and IBM when they transformed their market strategies to become bundlers of complex integrated customer solutions. Over many years the author has developed and tested scores of new concepts, maps and tools for use by a wide variety of managers in developing strategies for these bundled product/service solutions. His book now offers access to these maps and tools.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 208
• Erscheinungstermin: 6. Mai 2016
• Englisch
• ISBN-13: 9781317100416
• Artikelnr.: 45093487

Autorenporträt

Roger More, Professor, Ivey Business School, former professor, Harvard Business School, and former Hewlett-Packard Chaired Professor of Marketing and New Technology. He is principal of Roger More and Associates where he specializes in creating focused strategic and marketing strategies, planning processes and leadership for businesses and public sector agencies. Dr More has been a strategic consultant and leader of management workshops for leading global companies and public sector agencies around the world. He has taught extensively in leading Business School executive programs in North America and Europe including: Duke Corporate Education (DCE), the Marketing Management Program (Harvard), Marketing Management Course (Ivey), Advanced Industrial Marketing Program (INSEAD), International Marketing Program (Cambridge), Industrial Marketing Program (Penn State), the Executive Marketing Program (Ivey), and IPADE (Mexico). He is author of Transforming New Technologies Into Cash Flow (Haworth Press, 2006), and lead co-author of the book Winning Market Leadership (Wiley, 2000).