Paul Gibbs, Michael Knapp

Marketing Higher and Further Education (eBook, PDF)

An Educator's Guide to Promoting Courses, Departments and Institutions

• Format: PDF

Produktbeschreibung

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 153
• Erscheinungstermin: 6. Dezember 2012
• Englisch
• ISBN-13: 9781136609411
• Artikelnr.: 38275079

Autorenporträt

Paul Gibbs, Michael Knapp

Inhaltsangabe

Why market?
training or education
the essence of marketing education
research
developing a marketing position
public relations
making partnerships work
managing the project
fund raising and financing marketing
local, national and international marketing
students recruitment
product development - offering the students the courses they want
quality offered
exploring the power of learning relationships
auditing success.