Emmanuel C. Alozie

Marketing in Developing Countries (eBook, PDF)

Nigerian Advertising in a Global and Technological Economy

• Format: PDF

Produktbeschreibung

Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 144
• Erscheinungstermin: 1. Juni 2009
• Englisch
• ISBN-13: 9781135696948
• Artikelnr.: 42981209

Autorenporträt

Emmanuel C. Alozie (Ph.D., University of Southern Mississippi) has worked professionally in public relations, advertising and journalism and has taught mass communication for two decades. His research interests are in development communication, international/cultural journalism, advertising and public relations. A former assistant editor with Democratic Communiqué, Alozie published Cultural Reflections and the Role of Advertising in the Socio-Economic and National Development of Nigeria (2005), and co-edited, Toward the Common Good: Perspectives in International Public Relations (2004). He has published and presented several refereed articles.