Robin Birn, Patrick Forsyth

Marketing in Publishing (eBook, PDF)

• Format: PDF

Produktbeschreibung

"Marketing in Publishing" offers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales call. With a valuable discussion of how to use market research intelligently and a chapter on electronic publishing, "Marketing in Publishing" is an essential resource for marketing professionals.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 176
• Erscheinungstermin: 4. Januar 2002
• Englisch
• ISBN-13: 9781134746668
• Artikelnr.: 42676488

Autorenporträt

Patrick Forsyth's career in publishing has spanned editorial, sales, and marketing. Now a consultant, he runs Touchstone Training and Consultancy, specialising in marketing, sales and management communication skills. He is author of a number of successful business books including Marketing Successful Presentations and 101 Ways to Increase Sales.