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Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, Monash University Melbourne, course: Marketing, language: English, abstract: The essay is written to analyze and investigate the statement of Marketing as thought as Practice, Knowledge and Orientation in which marketers must reconcile and manage in this contemporary era of consumerism and social media influences. The essay is divided into two chapters, describing the context of past and present marketing over the world.