Michael R. Oppenheim, Wendy Diamond Mulcahy

Marketing Information (eBook, PDF)

A Strategic Guide for Business and Finance Libraries

• Format: PDF

Produktbeschreibung

Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliographycovering over 200 printed books and serials, subscription databases, and free Web sitesand reveals practical tips and techniques for using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing informationhighlighting the most important features. This valuable resource will help experienced researchers and librarians with limited business and marketing familiarity as well as experts and others involved in marketing who have limited research know-how.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 374
• Erscheinungstermin: 31. Oktober 2013
• Englisch
• ISBN-13: 9781135185596
• Artikelnr.: 39943161

Autorenporträt

Michael R. Oppenheim, Wendy Diamond Mulcahy