Martial Pasquier, Jean-Patrick Villeneuve

Marketing Management and Communications in the Public Sector (eBook, PDF)

• Format: PDF

Produktbeschreibung

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 274
• Erscheinungstermin: 18. August 2017
• Englisch
• ISBN-13: 9781317222613
• Artikelnr.: 49042164

Autorenporträt

Martial Pasquier is Vice-Rector of the University of Lausanne, Switzerland, and Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP).

Jean-Patrick Villeneuve is Professor of Public Communication and Vice-Dean of the Faculty of Communication Sciences at the Università della Svizzera Italiana, Switzerland, and Adjunct Professor at Canada's École Nationale d'Administration Publique (ENAP).

Inhaltsangabe

List of figures
List of tables
List of boxes
Part I
1. Public management and marketing
2. Marketing and public marketing
Part II
3. Basic marketing concepts
4. Marketing information research
5. Marketing strategy
6. Marketing instruments
Part III
7. Public communications - an introduction
8. Communications models and strategies
9. Communications instruments
10. Communication control
11. Crisis communication
Appendix: a case study
Index