Marketing Management in Africa (eBook, PDF)

Redaktion: Tesar, George; Graff, Jens; Traore, Hassimi; Anderson, Steven W.

• Format: PDF

Produktbeschreibung

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 366
• Erscheinungstermin: 27. April 2018
• Englisch
• ISBN-13: 9781351864848
• Artikelnr.: 56841683

Autorenporträt

George Tesar is Professor Emeritus of Marketing and International Business at Umeå University, Sweden, and Professor Emeritus at the University of Wisconsin-Whitewater, USA. Steven W. Anderson is Professor of Chemistry at the University of Wisconsin-Whitewater, USA. Hassimi Traore is Associate Professor of Chemistry at the University of Wisconsin-Whitewater, USA. Jens Graff is a retired academic and author of six textbooks in business administration. He was previously an Associate Professor at Woosong University, Korea.

Inhaltsangabe

Introduction
Framework
Recent Developments: Research and Illustrations
PART 1: Environmental Issues and Macro Marketing
Section A: Environment
1. Foreign Aid on Economic Growth in Africa: Does Its Effect Vary From Low
To Middle-Income Countries?
Aye Mengistu Alemu and Jin-Sang Lee
2. Fishing in Dangerous Waters? How Narratives of 'Piracy' and 'Security'
Shaped Development Initiatives in the Somaliland Fishery Sector
Amanda Møller Rasmussen and Stig Jensen
Section B: Marketing
3. Stimulation of Entrepreneurship in African Markets Using Cluster Theory
Jens Graff
4. Social Marketing and Health Care
George Tesar
5. Business to business marketing implications for smaller enterprises in
Africa
George Tesar
PART 2: Micro Marketing
Section A: Finance
6. ICT Facilitated Financial Service Deliveries in Africa
John Kuada
7. Mobile transactions: A powerful channel to drive financial inclusion.
Evidence from Kenya: M-PESA Model
Mario Testa and Marco Pellicano
8. The Mobile Money Revolution
Jan-Erik Jaensson
9. Financing Behavior of Entrepreneurial Ventures in Tanzania
Tumsifu Elly
Section B: Consumption
10. Advancing Water Purification Technology & Delivery in Africa
Steven W. Anderson
11. Understanding Consumer Buying Behavior in Africa
John Kuada and Andreea Bujac
12. Factors Determining the Rise of Modern Food Retailing in East Africa:
Evidence From Tanzania
Felix Adamu Nandonde and John Kuada
Section C: Agriculture
13. Understanding the role of business development services in developing
agribusiness SMEs in Tanzania
Lola-Bona Vincent Lema and Daniel Wilson Ndyetabula
14. The Role of ICT Products in Agricultural and Agribusiness Value Chain
Development in Tanzania. The Case of Tanga Fresh Limited (TFL).
Abdallah Mmeta, Anna Temu, and Daniel Ndyetabula
15. Fruit Drying Process to Enhance Agricultural Productivity in Sub-Sahara
Africa
Hassimi Traore