Andrew Crane

Marketing, Morality and the Natural Environment (eBook, PDF)

• Format: PDF

Produktbeschreibung

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 4. Januar 2002
• Englisch
• ISBN-13: 9781134612758
• Artikelnr.: 42636427

Autorenporträt

Andrew Crane

Inhaltsangabe

1. Introduction 2. Marketing and morality: perspectives and issues 3.
Exploring moral meaning in green marketing 4. Conventional companies 5.
Social mission companies 6. Business - NGO collaboration 7. Green marketing
and morality: evidence from three approaches 8. Amoralization,
moralization, marketing and the natural environment
9. Conclusions