Leonard Kahungu

Marketing of Fashion Brand Boohoo (eBook, PDF)

A Literature Review

• Format: PDF

Produktbeschreibung

Academic Paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 87, , language: English, abstract: Social media convenes unique marketing opportunities capable of supporting direct engagements between marketers and consumers (Nurnafia, 2021). However, it is within such capabilities that have led to novel marketing such as Boohoo's use of social media influencers and celebrity endorsements. According to Audrezet et al. (2020), influencer marketing constitutes an emerging trend in promotional activities whereby marketers contract celebrities or social media with a huge following to pass brand or product information.

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 10
• Erscheinungstermin: 2. August 2021
• Englisch
• ISBN-13: 9783346456373
• Artikelnr.: 62358910

Autorenporträt

Leonards has been a ghostwriter over the past ten years, working with a range of scholars and researchers on various projects. Drawing from this background, Leonards has gained profound experience in helping students to complete assignments and excel in their respective academic levels. She commits to writing high-quality, plagiarism-free, and content-rich papers using standard referencing techniques. Leonards has studied BSc.Ph; LRPM, and is currently taking BSc. in Public Health Nursing as a second degree. She is passionate about learning new worldviews from students, hence open to tailored interactions before, during, and after completing clients' projects.