Irene Anne Mclaughlin

Marketing Orientation Report Applied to Lotus Cars (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Essay from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 65%, University of Ulster, course: BSc Business Studies, language: English, abstract: Marketing Orientation theories appear to be everywhere and failing to deploy a marketing orientation approach for companies is somehow deemed a failure. This report will critically evaluate for Group Lotus PLC (Lotus) the benefits, advantages and disadvantages of marketing orientation, and provide recommendations considering whether this is in correlation with a marketing orientation approach.

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 15
• Erscheinungstermin: 14. Juli 2016
• Englisch
• ISBN-13: 9783668259850
• Artikelnr.: 46899739