Marketing Research for the Tourism, Hospitality and Events Industries (eBook, ePUB) - Kolb, Bonita
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49,95 €
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  • Format: ePub

This is a user-friendly textbook that contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful.

  • Geräte: eReader
  • mit Kopierschutz
  • eBook Hilfe
  • Größe: 4.44MB
Produktbeschreibung
This is a user-friendly textbook that contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful.

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Autorenporträt
Bonita Kolb is Emeritus Professor at Lycoming College, Williamsport, USA, currently living in Nashville, Tennessee.