Michael J. Baker

Marketing Strategy and Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 560
• Erscheinungstermin: 16. September 2017
• Englisch
• ISBN-13: 9781137342133
• Artikelnr.: 43455281

Autorenporträt

Michael J. Baker founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK.