Elena Simakova

Marketing Technologies (eBook, PDF)

Corporate Cultures and Technological Change

• Format: PDF

Produktbeschreibung

This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants' ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 208
• Erscheinungstermin: 7. Mai 2013
• Englisch
• ISBN-13: 9781136238109
• Artikelnr.: 38262638

Autorenporträt

Elena Simakova is Lecturer in Innovation at the University of Exeter Business School, UK. Her research focuses on policy and politics of emerging technologies and the creation of market values. Her publications have appeared in Social Studies of Science; Science, Technology & Human Values; and Science as Culture

Inhaltsangabe

1. The 'Market Turn' in Science and Technology Studies 2. Marketing
Technologies: In Theory and in Practice 3. Inside Corporations: An
Ethnographic Approach 4. Becoming a Neophyte Marketer 5. Marketing Texts as
Discursive Objects: Or do Texts Speak for Themselves? 6. 'Softly, Softly'
Tagging the World 7. RFID 'Theatre of the Proof' 8. Concluding Remarks