H. Smyth

Marketing the City (eBook, PDF)

The role of flagship developments in urban regeneration

• Format: PDF

Produktbeschreibung

This book assesses the value of flagship developments and draws out lessons for best policy and practice.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 316
• Erscheinungstermin: 4. November 2005
• Englisch
• ISBN-13: 9781135825881
• Artikelnr.: 39180230

Autorenporträt

H. Smyth

Inhaltsangabe

Preface. Acknowledgements. City vision and 'flagship' developments. Context
for urban policy and marketing the city. Research approach. Marketing
framework. Project management. Project impact. Case studies. The Watershed
Complex. The International Convention Centre. The Hyatt Regency Hotel.
Brindley Place and the National Indoor Arena. Theatre Village. Byker Wall.
Implications of flagships for urban regeneration and marketing. Future
development and city visions. Notes. References. Index.