Lisa Harris, Charles Dennis

Marketing the e-Business (eBook, PDF)

• Format: PDF

Produktbeschreibung

Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 368
• Erscheinungstermin: 20. Dezember 2007
• Englisch
• ISBN-13: 9781135890988
• Artikelnr.: 43073745

Autorenporträt

Lisa Harris and Charles Dennis

Inhaltsangabe

1. History, Definitions and Frameworks 2. The e
Business Environment 3. e
Marketing Research 4. e
Marketing Strategy 5. Consumer Behaviour and e
Segmentation 6. Customer Relationship Marketing 7. Multi
channel Marketing 8. Online Branding 9. Online Marketing Communications 10. e
Retailing: from 'Clicks' To 'Clicks And Bricks'? 11. Strategic Planning for e
Marketing 12. The Future of e
Marketing