Ralph S Foster, William I Sauser, Donald Self

Marketing University Outreach Programs (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Seventeen contributors describe the marketing strategies of successful programs used to extend the resources of a university to the public through extension, public service, and continuing education programs. This book helps professionals in these fields, as well as other educators, to understand marketing as a process which is very similar to familiar models of educational program design and delivery used in university extension.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 292
• Erscheinungstermin: 14. Januar 2014
• Englisch
• ISBN-13: 9781317939740
• Artikelnr.: 40344678

Autorenporträt

Ralph S Foster, William I Sauser, Donald Self