Marketing Your Career Brand (eBook, PDF) - Carroll, Alan de Back and Michelle
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In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. "Marketing Your Career Brand" will help you identify needs of your customers-whether they are potential clients, a prospective employer, or your current employer-and how your brand will address those needs. This issue of TD at Work will show you: . how to define your career brand, and how to develop your marketing message . the tools you can use, including various social media, to market yourself .…mehr

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Produktbeschreibung
In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. "Marketing Your Career Brand" will help you identify needs of your customers-whether they are potential clients, a prospective employer, or your current employer-and how your brand will address those needs. This issue of TD at Work will show you: . how to define your career brand, and how to develop your marketing message . the tools you can use, including various social media, to market yourself . how to choose which tools to use, based on your intended audience and reason for being online . the differences between a general and federal resume.

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