Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt

Marketing Your City, U.S.A. (eBook, PDF)

A Guide to Developing a Strategic Tourism Marketing Plan

• Format: PDF

Produktbeschreibung

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you'll discover how easy it is to market your hometown to potential tourists. You'll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You'll learn ways to improve the "packaging" of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 109
• Erscheinungstermin: 12. Oktober 2012
• Englisch
• ISBN-13: 9781136381805
• Artikelnr.: 38256524

Autorenporträt

Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt