Il'ya Balahnin

Marshrut postroen! Primenenie kart puteshestviya potrebitelya dlya povysheniya prodazh i loyal'nosti (eBook, ePUB)

• Format: ePub

Produktbeschreibung

To create a successful business, it is not enough to have a good product and invest in its promotion. You need to "meet" the consumer at each "point of contact" with your offer - from the emergence of a need to the assessment of the experience - and build a marketing strategy, taking into account the characteristics of the client's behavior at each such point. In Ilya Balakhnin's book, you will find the principles of working with the customer journey and will be able to create your own "consumer journey map" and build effective communication at every stage of contact with your product.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Alpina Publisher
• Seitenzahl: 112
• Erscheinungstermin: 3. Mai 2023
• Russisch
• ISBN-13: 9785950096266
• Artikelnr.: 67885567