Nicolas Cole, Christopher Lochhead, Eddie Yoon

Martin Cooper (eBook, ePUB)

The Father Of The Cell Phone On Making Technology More Efficient And Accessible For All

• Format: ePub

Produktbeschreibung

In 1973, Martin Cooper invented the cell phone.

How?

• He started with a problem (the Chicago police needed an alternative to bulky 2-way radios)
• He synchronized the Magic Triangle (product, company, & category design)
• He executed a Lightning Strike (a publicized call to his competitor)

And he won the category.

In this "mini-book" you will learn:

• How Martin Cooper led the creation of the world's first cell phone at Motorola-and made the first publicized call on it.
• The Category Design frameworks Cooper used to invent the cell phone and dominate the new and different category.
• The steps Cooper and his team took to create a product and experience that solved the problem with immobile phones.
• The 3 major issues in healthcare, education, and energy that Cooper believes can be solved with efficient, accessible technology.
• Sage advice for Category Designers who dream to change the world with technology.

Short, sweet, and jam-packed with incredibly valuable insights, this Pirate Profile tells the story of a radically different engineer who used Category Design to achieve a technology breakthrough.

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Produktdetails

• Verlag: Nicolas Mather
• Seitenzahl: 37
• Erscheinungstermin: 15. November 2022
• Englisch
• ISBN-13: 9781956934533
• Artikelnr.: 66436180