Peyton Paxson

Mass Communications and Media Studies (eBook, ePUB)

An Introduction

• Format: ePub

Produktbeschreibung

Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 336
• Erscheinungstermin: 17. Mai 2018
• Englisch
• ISBN-13: 9781501329968
• Artikelnr.: 54790941

Autorenporträt

Peyton Paxson, J.D., Ph.D., is the author of a series of nine supplemental texts for high school and middle school students, called Media Literacy: Thinking Critically About. He teaches at Middlesex Community College, in Massachusetts. For more information, visit www.peytonpaxson.com.

Inhaltsangabe

Section One - An Overview of Mass Communications 1: Mass Communications and
Contemporary Culture 2: Media Literacy 3: Advertising Section Two -
Traditional Media 4: Print Media 5: Movies and Video 6: Music and Radio 7:
Television Section Three - Emerging Media 8: The Internet 9: Social Media
and Interactive Media Section Four - Changes, Trends, and the Future 10:
Convergence and Disaggregation 11: The Legal Environment 12: Globalization
Notes Glossary Index