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Mastering Digital Marketing Module 06 Search Engine Marketing (SEM) & Pay-Per-Click (PPC) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Mastering Digital Marketing - Module 06: Search Engine Marketing (SEM) & Pay-Per-Click (PPC)

In today's digital-first world, mastering Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising is essential for businesses looking to thrive online. This is your comprehensive guide to understanding and excelling in the dynamic world of SEM and PPC. Whether you're a beginner or an experienced marketer, this book provides the knowledge, tools, strategies you need to create, manage, optimize successful campaigns.

What You'll Learn:

1. Foundations of SEM and PPC:
   • Understand the core concepts of SEM,PPC, including their differences and how they complement other digital marketing strategies like SEO, Social media.
2. Google Ads Mastery:
   • Dive deep into Google Ads, the most popular PPC platform, learn how to set up campaigns, conduct keyword research, write compelling ad copy, and optimize bids.
3. Display and Video Advertising:
   • Explore the power of display, video ads, including banner ads, YouTube ads, to build brand awareness and engage audiences.
4. Tracking and Analytics:
   • Learn how to measure campaign performance using tools like Google Ads Dashboard, Google Analytics, understand the importance of conversion tracking and attribution models.
5. Advanced SEM Strategies:
   • Discover advanced techniques like retargeting, competitor analysis, local SEM, mobile-first optimization to stay ahead of the competition.
6. Overcoming Challenges:
   • Tackle common SEM challenges like high competition, rising CPCs, and ad fatigue with proven strategies and best practices.
7. Hands-On Practice:
   • Apply your knowledge with a step-by-step assignment to create and optimize a Google Ads campaign, from setting goals to analyzing performance.
8. Tools and Resources:
   • Gain access to a curated list of essential SEM tools (e.g., Google Keyword Planner, SEMrush, Ahrefs) learning resources (blogs, courses, books) to enhance your skills.

Who Is This Book For?

• Beginners:
• Experienced Marketers:
• Business Owners:
• Students and Educators:

Why This Book?

• Comprehensive Coverage: From the basics to advanced strategies, this book covers everything you need to know about SEM, PPC.
• Practical Focus: Each chapter includes actionable tips, real-world examples, hands-on exercises to help you apply what you learn.
• Up-to-Date Insights: Stay ahead of the curve with the latest trends, tools, best practices in SEM and PPC.
• Expert Guidance: Written by digital marketing professionals, this book combines theoretical knowledge with practical expertise to deliver a well-rounded learning experience.

Key Features:

• Step-by-Step Instructions: Clear, easy-to-follow guidance for setting up , managing SEM campaigns.
• Case Studies and Examples: Real-world examples to illustrate key concepts , strategies.
• Tools and Resources: A curated list of tools, blogs, courses, and books to support your learning journey.
• Hands-On Assignments: Practical exercises to help you apply your knowledge , build confidence.

Take Your Digital Marketing Skills to the Next Level

let's make it count! 🚀

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Produktdetails

• Verlag: MR LAL
• Erscheinungstermin: 7. Januar 2025
• Englisch
• ISBN-13: 9798230587361
• Artikelnr.: 72786424