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The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

Produktbeschreibung
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Autorenporträt
TIM JACKSON is Principal Lecturer at the London College of Fashion, UK, specialising in luxury brand management, fashion buying and marketing.