Thomas A. Cook

Mastering Global Business Development and Sales Management (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. The book differentiates itself by providing the essence of international sales management.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 362
• Erscheinungstermin: 2. August 2020
• Englisch
• ISBN-13: 9781000174281
• Artikelnr.: 59826456

Autorenporträt

Thomas A. Cook is the former CEO of American River International, a company that has specialized in the time-sensitive and unique handling needs of the communications, broadcast, and high-tech industries for more than 16 years.

Inhaltsangabe

Chapter 1: The Importance of Business Development. Chapter 2: Domestic
Versus Global. Chapter 3: The Sales Business Model. Chapter 4: Sales Skill
Sets. Chapter 5: Sales Management 101. Chapter 6: Discerning Marketing,
Sales and Customer Service. Chapter 7: Negotiation in Business Development.
Chapter 8: Best Practices in Sales Management and Business Development.
Appendix.