Mastering the Art of Sales Engineering (eBook, ePUB) - Silver, Jeffrey; Mar-Tang, Jason
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Sales engineers often need to balance their technical expertise with the soft skills needed to close deals and build lasting client relationships. This book provides a framework for both senior engineers seeking professional growth and individuals just starting their sales engineering careers. This book draws from the authors’ extensive experience in this industry and as leaders in top high-tech companies, offering real-world insights and life lessons applicable to this specialized and in-demand industry. You’ll pick up the core disciplines a successful sales engineer should exemplify, along…mehr

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Produktbeschreibung
Sales engineers often need to balance their technical expertise with the soft skills needed to close deals and build lasting client relationships. This book provides a framework for both senior engineers seeking professional growth and individuals just starting their sales engineering careers.
This book draws from the authors’ extensive experience in this industry and as leaders in top high-tech companies, offering real-world insights and life lessons applicable to this specialized and in-demand industry. You’ll pick up the core disciplines a successful sales engineer should exemplify, along with mastering practical, day-to-day operational aspects. Within these chapters, you will learn the roles and responsibilities of a sales engineer, as well as adjacent roles within a sales team. You’ll also develop the skills needed to navigate complex sales cycles and exceed traditional expectations. This book covers various key aspects of sales engineering, including mastering communication techniques, navigating complex meetings, managing customer expectations, understanding legal matters, and handling administrative tasks.
By the end of this book, you’ll have acquired advanced knowledge to excel as a world-class sales engineer and become a valuable member of your organization’s broader team.

Autorenporträt
Jeffrey Silver has been involved in the network security industry for over 25 years. After earning his CISSP, he became a founding member and officer of the Delaware ISC2 Chapter. Currently, he serves as an adjunct professor teaching cybersecurity and is passionate about building a culture of mentoring young security professionals in our industry. A strong advocate of building cyber collaboration with law enforcement, Jeff is a graduate of the FBI Citizens Academy and a member of InfraGard. He currently lives in Newark, Delaware with his wife and two children and outside of the technology industry is active in his church and local community.