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Organized to blend selected historical lessons with modern business practice, this book provides a solid platform for understanding, developing, and applying competitive business strategies. The book defines nine irrefutable strategy rules and backs them up with actual case examples, quick-tip guidelines, and applications. It guides readers through strategic thinking processes and demonstrates how to apply them when fighting today's competitive battles. A Strategy Diagnostic Tool at the end of each chapter offers a reliable performance measure. The text supplies an easy-to-read summary of key elements of each strategy rule, and the appendix includes a format for developing a personalized Strategic Business Plan.
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