Business as usual is a bust . . .
In industry after industry, organizations that were once dismissed as upstarts, wildcardsmavericksare making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventional businesses are changing the way things are doneproviding new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century.
The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most excitingand often eccentricCEOs in the United States, while detailing their remarkable strategies for success
In industry after industry, organizations that were once dismissed as upstarts, wildcardsmavericksare making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventional businesses are changing the way things are doneproviding new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century.
The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most excitingand often eccentricCEOs in the United States, while detailing their remarkable strategies for success
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