Denis Mcquail, Mark Deuze

eBook, ePUB

McQuail's Media and Mass Communication Theory (eBook, ePUB)

Beschreibung

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained." - Professor Sonia Livingstone, London School of Economics and Political Science


"This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication

Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.

New to this edition:

• Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.
• Discusses the ethics of media and mass communication in all chapters.
• Introduces a diverse and global range of voices, histories and examples from across the field.
• Ties theory to the way media industries work and what it's like to make all kinds of media, including journalism, advertising, film, television, and digital games.

This book is the benchmark for studying media and mass communication in the 21st century.

Technische Details

• Geräte: eReader
• ohne Kopierschutz

Barrierefreiheit

• Text-to-Speech
• E-Mail des Verlags für Barrierefreiheitsfragen: [e-mail]
• Link zur Verlagsseite mit Barrierefreiheitsinformationen: https://uk.sagepub.com/en-gb/eur/accessibility-1
• Alle Texte können hinsichtlich Größe, Schriftart und Farbe angepasst werden
• Seitennummerierung folgt dem gedruckten Werk
• Text und Medien in logischer Lesereihenfolge angeordnet
• Keine oder unzureichende Informationen zur Barrierefreiheit

Autor

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail's Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

Produktdetails

• Verlag: SAGE Publications
• Seitenzahl: 688
• Erscheinungstermin: 13. April 2020
• Englisch
• ISBN-13: 9781473924550
• Artikelnr.: 68346078