Meanings of Audiences (eBook, ePUB)

Comparative Discourses
Redaktion: Butsch, Richard; Livingstone, Sonia

• Format: ePub

Produktbeschreibung

In today's thoroughly mediated societies people spend many hours in the role of audiences, and powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences has considerable significance.

Meanings of Audiences is a ground-breaking collection that offers original, empirical studies of discourses about audiences, focusing on cultures outside the Western world. It thus examines indigenous conceptions and representations of audiences as revealed through influential talk about audiences in non-Western societies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 15. August 2013
• Englisch
• ISBN-13: 9781135043049
• Artikelnr.: 39478448

Autorenporträt

Richard Butsch is Professor of Sociology and Film and Media Studies at Rider University, New Jersey, USA. He is author of The Making of American Audiences from Stage to Television, 1750 to 1990 and The Citizen Audience: Crowds, Publics, and Individuals, and editor of For Fun and Profit: The Transformation of Leisure into Consumption and Media and Public Spheres. He is currently writing a book tentatively titled Screen Culture: A Global History. Sonia Livingstone is a professor at the Department of Media and Communications, LSE. Her research examines children, young people and the internet; media and digital literacies; the mediated public sphere; audience reception, the public understanding of communications regulation. Her sixteen authored or edited books include Making Sense of Television (1998), Audiences and Publics (2005), The Handbook of New Media (2006), Media Consumption and Public Engagement (2010) and Media Regulation (2012).

Inhaltsangabe

1. Introduction: "Translating" Audiences, Provincializing the West Richard
Butsch and Sonia Livingstone 2. Publics and Audiences in Ancient Greece
David Kawalko Roselli 3. When Curiosity Met Printing: Audiences and New
Media in Early Modern History Christian Oggolder 4. Shoppers, Dupes and
other Types: The Television Audience in Post-Soviet Russian Discourses
Sudha Rajagopalan 5. Between Unruliness and Sociality: Discourses on
Diasporic Cinema Audiences for Turkish and Indian Films Kevin Smets, Iris
Vandevelde, Philippe Meers, Roel Vande Winkel, and Sofie Van Bauwel 6.
Producing Loyal Citizens and Entertaining Volatile Subjects: Imagining
Audience Agency in Colonial Rhodesia and Post-colonial Zimbabwe Wendy
Willems 7. A Consuming Public: Movie Audiences in the Bengali Cultural
Imaginary Manishita Dass 8. "The Mass Wants This!" How Politics, Religion
and Media Industries Shape Discourses about Audiences in the Arab World
Joe F. Khalil 9. Egyptian Audiences of Musalsalat in the Eye of the
Beholder Aliaa Dawoud 10. Senior Audiences and the Revolutionary Subject in
the People's Republic of China Stephanie Hemelryk Donald 11. The
Articulation of Audience in Chinese Communication Research Guiquan Xu
12. From Qunzhong to Guanzhong: The Evolving Conceptualization of Audience
in Mainland China Jingsi Christina Wu 13. Active Citizenship: The Politics
of Imagining Internet Audiences in Taiwan Fang-Chih Irene Yang and Ping
Shaw