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This book sets out a bold blueprint to revolutionise the data underpinning the ESG revolution. It calls for bottom-up, inclusive metrics; customized data to meet investor needs; and impact principles that put sustainability in context, providing a how-to guide to improve measurement and make sustainable business more impactful.
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"A compelling read for anyone working in sustainable finance. This book challenges the notion of capital markets focused on financial value creation and instead asks: how might we capture human values too?"
Paul Druckman, Chair, World Benchmarking Alliance (WBA); founding CEO of the International Integrated Reporting Council (IIRC)
"This book asks exactly the right questions at just the right time. What does a systemic transformation of the economy for people and planet look like? Who decides what good business entails? What things can't we measure? Is any of it making a difference in the real world? By asking these questions and exploring them with a clarity that only years at the coalface can give, it offers an inspiring and practical pathway forward: combining the numbers and the people."
Anna Biswas, Managing Director, India, Forum for the Future
"Even before the backlash, 'ESG' was riding for a fall, with its flawed methodologies, muddled thinking and overblown claims. This is not just a forensic examination of where it went wrong, going back to the rise of the joint stock corporation and checking in with philosophers, economists and data scientists along the way. This book is fizzing with practical ideas about what we should do next if we want to deploy capital both profitably and sustainably. Highly recommended."
Mike Tuffrey, cofounder, Corporate Citizenship
"A timely and thought-provoking guide to help businesses and financial institutions explore how they might define and measure what good looks like for both their own organisations and society at large. This book will challenge leaders to think differently about the data, measurement and reporting required to address some of the big challenges facing the world."
Thomas Vergunst, Finance Programme Director, University of Cambridge Institute for Sustainability Leadership
"ESG can trivialise sustainability by assuming that complex issues can be reduced to simple numbers. Measuring Good Business coherently argues for better ways of capturing the world. This is a lively and compelling read that will be of interest to anybody working in the field."
Dr Mike Tennant, Vice-Dean (Education) and Director of MSc in Environmental Technology, Imperial College, London
Paul Druckman, Chair, World Benchmarking Alliance (WBA); founding CEO of the International Integrated Reporting Council (IIRC)
"This book asks exactly the right questions at just the right time. What does a systemic transformation of the economy for people and planet look like? Who decides what good business entails? What things can't we measure? Is any of it making a difference in the real world? By asking these questions and exploring them with a clarity that only years at the coalface can give, it offers an inspiring and practical pathway forward: combining the numbers and the people."
Anna Biswas, Managing Director, India, Forum for the Future
"Even before the backlash, 'ESG' was riding for a fall, with its flawed methodologies, muddled thinking and overblown claims. This is not just a forensic examination of where it went wrong, going back to the rise of the joint stock corporation and checking in with philosophers, economists and data scientists along the way. This book is fizzing with practical ideas about what we should do next if we want to deploy capital both profitably and sustainably. Highly recommended."
Mike Tuffrey, cofounder, Corporate Citizenship
"A timely and thought-provoking guide to help businesses and financial institutions explore how they might define and measure what good looks like for both their own organisations and society at large. This book will challenge leaders to think differently about the data, measurement and reporting required to address some of the big challenges facing the world."
Thomas Vergunst, Finance Programme Director, University of Cambridge Institute for Sustainability Leadership
"ESG can trivialise sustainability by assuming that complex issues can be reduced to simple numbers. Measuring Good Business coherently argues for better ways of capturing the world. This is a lively and compelling read that will be of interest to anybody working in the field."
Dr Mike Tennant, Vice-Dean (Education) and Director of MSc in Environmental Technology, Imperial College, London